Clarity, Confidence & A Good Night's Sleep For Business Owners Who've Had Enough Of The Guesswork
Helping founders and CEOs take control of their numbers, fix what’s broken, and plan for the future.
You know your business is capable of more but the numbers never quite tell you what you need to know.
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Maybe your systems don’t speak to each other. Maybe your team’s doing their best, but the reports don’t add up. Maybe you just don’t know where to start and that’s keeping you up at night.
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That’s where I come in.
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I’m Jo O'Neill, a fractional Finance Director with a background in simplifying complex numbers and building finance functions that support real business decisions. I’ve worked with companies of all sizes but focus mainly now on start-ups to £10m turnover businesses, and I specialise in helping business owners move from stress to strategy.
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​Why Choose a Fractional Finance Director?
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Cost-Effective: Get experienced finance leadership without hiring full-time.
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Strategic Clarity: Gain control over your cash flow, forecasting, and financial direction.
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Growth & Scaling Support: Scale with confidence, knowing your numbers are working for you.
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Compliance & Risk: Stay on top of reporting, reduce risk, and keep your business safe.
Who I work with:
I work with business owners who are brilliant at what they do but are frustrated when it comes to understanding their financials.​
Often, they’re:
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Struggling to get consistent, clear reporting
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Losing sleep over cash flow or hiring decisions
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Unsure how to get more value from their systems or teams
They don't need a full-time finance director, but they need more than just a bookkeeper or accountant. They need someone who can join the dots, spot the risks, and help them plan with confidence.​
How I work:
My approach is calm, collaborative, and built around outcomes, not jargon. I make finance feel human and useful—so you can lead your business without second-guessing.
